HIYA, I’M KELLY LUNDBERG!
MY MISSION IS TO inspire limitless action IN Every conversation, WITH Every person, Every day.
Personal Brand Strategist. International Keynote Speaker, Business Mentor, Bestselling Author & Founder of Brand YOU Creators dedicated to helping ambitious entrepreneurs & CEOs show up, stand out and turn your story into a brand that opens doors; maximising your impact and income.
my backstory
In Emirates airline’s standard-issue pillar box red heels, stood a young girl from Scotland with big dreams and an entrepreneurial itch she couldn’t ignore.
So I hung up my wings, took a car loan (writing ‘Porsche’ on the application for a dose of manifestation), and invested every dirham to launch the Middle East’s first-ever styling agency.
Bold? Absolutely. Timing? Questionable.
In 2009 styling and personal shopping were brand new concepts, with a global recession bubbling beneath the surface, I was staring down my first of many make-or-break business moments by age 27.
But here’s what I learned: Everything I needed to succeed was already within me. I just had to work smarter, learn from others, and get intentional with my vision.
While others scaled back during the recession, I scaled forward. I shut out the naysayers, CTRL+X’d the Negative Nancies who said I wasn’t “techy enough,” and reinvented myself—again. What I didn’t know at the time was that styling wasn’t just about clothes; it was about confidence, storytelling, and identity. It was personal branding, even if I didn’t have the language for it yet.
By 30, I’d launched my first book (proudly silencing the words of an English teacher who told me I’d never be good enough to sit Higher English. I proved you can rewrite your story – literally! In 2014, I created my first online course and launched my first podcast…long before it was “cool.”
I quickly became the face of my business. Clients and media wanted to work with ‘Kelly’, not just my company. And that’s when I realised: your personal brand is your most valuable business asset.
Working with brands that were once images on my vision board—Chanel, Louis Vuitton, HSBC, luxury hotels —I began to see a gap. I realised I could take my years of personal brand building and business experience to help others do the same.
In 2019, I made the boldest decision yet: I sold my styling business and went ALL IN on personal branding.
The ‘Inspire 5 a Day’ philosophy that had quietly guided me evolved into something bolder: Limitless Growth. It’s the same high energy I bring to every client, every stage, and every piece of content I create.
Despite vowing I’d never write another book (funny how that works), I published ‘Deseed the Lemon,’ proving that I’m not a one-hit wonder and hoping my English teacher is eating his words!
Speaking gigs followed, taking me from the Maldives to Singapore. The more I owned my story, the more aligned opportunities flowed into my world.
i've never been happier...
Now I get to share what I’ve actually done.
I’m a Business Mentor, Personal Brand Strategist, International Keynote Speaker and Author, helping entrepreneurs and leaders own your story, find your voice, build trust, and become the go-to authority in your space. Together we’ll refine your message, elevate your visibility and build a profitable personal brand with strategy, style and impact.
Host of The Kelly Lundberg Podcast, I speak with bold thinkers and inspiring changemakers about what it really takes to build a brand that works as hard as you do.
A huge believer in never gatekeeping, I share everything I know. Life’s too short to make all the mistakes yourself!
my journey
2005
2007
2008 to 2009
Sold my first business: the online wedding registrar
Published a book ‘Success in the City’
Became an Auntie
Launched my YouTube Channel (but did nothing with it)
2010
2011
2012
2013 to 2014
Launched The 7 Step Styling Formula™ online course
Started mentoring aspiring stylists
2015 to 2016
Walked the red carpet at the Bafta’s in L.A
My First TEDx Talk
Personal Brand & Style Consultant to Saudi Royalty
2017
2018
2019
2020
2021 to 2022
Mentored over 150 business owners
Launched BrandYouCreators.com
Relaunched Kelly Lundberg YouTube Channel
Speaker at The Scalathon Conference
2023
2024
Published another book 'Deseed the Lemon'
Got married (twice ☺️)
2025
Grew our team
Hired a cinema for our Speak To Be Seen Workshop
THINGS THAT I ANSWER TO
01
Personal Brand Strategist
20 years in business and 15,000 hours mentoring under my belt (Gucci – for those who want to know) means that I know a thing or three about building credibility both online and offline.
02
BUSINESS MENTOR
Using the tricks up my well-tailored sleeve to save time, be the voice of reason and motivate you forward in reaching your business, finance and life goals.
03
Personal Brand SPEAKER
My grade three report card said it and so did my mum ‘Kelly talks too much’ – So I’ve put it to good use storytelling on the stages of TEDx and floors of top luxury brands.
04
GOAL QUEEN
Those who love me know that I love a target to reach, a box to tick and something to work towards at the end of my day, my week or to throw into a 5-year plan.
05
INFLUENCER… *WINCE*
It’s not my favourite word but it’s true! We all have the power to influence and brands still dig it.
06
Proud Auntie
A personal fave and one I wear with honour. Their wee hugs are by far the best thing since sliced bread.
work with kelly
Whether I’m working behind the scenes with a private client or stepping onto a global stage, my mission is simple: To help you build a personal brand that speaks before you’ve said a word. If you’re ready to stop waiting and start showing up – unapologetically, let’s make it happen!
