Does your Personal Brand stand out? Find out in 60 seconds!
Your personal brand walks into the room before you do. Identify your strengths and greatest areas of improvement when it comes to your personal brand strategy.
World's First · CPD-Accredited
For professionals, founders, and leaders ready to turn personal branding into a strategic skill, a premium service, or a career-defining advantage. This is where you learn how to build it, apply it, and monetise it for yourself, your clients, or your organisation.
Personal branding is now one of the most valuable skills in business, leadership, and career progression. But most people are still stuck at surface level:
They know they need visibility but not how to create it strategically
They understand the importance of personal brand but not how to build one that converts into opportunity
They consume content but don’t know how to turn it into a system they can use or teach
So they stay visible… but not positioned.
Experienced… but under-leveraged.
Capable… but overlooked.
Methodology
System
Credential
CPD-PBS™ - Cohort 4 · SEPTEMBER 2026
You want to leverage your personal brand to attract clients, build authority, and grow revenue.
The foundational structure for building a personal brand from identity to visibility.
Personal branding is now one of the most valuable skills in business, leadership, and career
progression. But most people are still stuck at surface level:
For high-performers who want speed, depth, and immediate implementation. This is a focused, immersive experience designed for rapid transformation and execution.
You begin pre-work immediately upon enrolment, including access to the Brand YOU Video Vault and strategic preparation materials. Then you join a 2-day in-person intensive followed by structured implementation support and certification review.
or 3 × $2,000
London
28th & 29th May
$5,000
Dubai
26th & 28th June
$5,000
Riyadh
18th & 19th September
$5,000
New York
2nd & 3rd October
$5,000
Miami
8th & 9th October
$5,000
Dubai
6th & 8th November
$5,000
London
4th & 5th December
$5,000
Delivered over 8 weeks through live virtual sessions, cohort feedback, and expert-led training. All sessions are recorded for replay and reinforcement. You’ll move through the material alongside a curated group of peers, with structured checkpoints to keep your progress on track.
or 4 × $997
or 4 × $997
24 HOURS ONLY. $1,000 off + an additional $300 with your exclusive code.
Become a Certified Personal Brand Strategist (CPBS™).
Kelly Lundberg is a 2x TEDx speaker, bestselling author of Deseed the Lemon, and creator of the world’s first CPD-accredited Personal Brand Strategy Certification.
She has worked with global organisations including Standard Chartered, Visa, HSBC, Chanel, and DAMAC, helping leaders transform how they are seen, positioned, and paid.
Her proprietary framework, Identity Lag™, helps high-achievers close the gap between who they are and how the world perceives them.
8 weeks, delivered live online. Anywhere in the world, one call a week.
Thursdays, 4pm GST.
Every session is recorded, so you’ll always have replay access. Life happens, you won’t fall behind.
No. We’ve had people join starting from scratch, with zero business yet, and build CPBS as the foundation.
No, anyone can join. CPBS is for founders, coaches, consultants, creators and experts who are ready to understand their personal brand at a strategic level, whether that’s for themselves first, or to build it into a business later.
Depends on your goal.
Doing this for your own brand → your case study is you.
Bringing it into your business → your case study is a client, so you leave with a live, proven demonstration of the method.
Yes — CPD-accredited. CPD stands for Continuing Professional Development: the recognised standard used across industries to verify that a qualification meets a defined level of rigour, structure and professional credibility. It’s what separates a certification from a course.
Certification alone doesn’t sell for you but it hands you what does: a proven system, a real case study, and the credibility to charge premium prices with clarity and confidence. Our clients have used it to raise their prices, land clients they couldn’t reach before, and speak about their work with an authority they didn’t have going in. What you do with it is on you but you won’t be doing it from theory.
$3,500, or a 4x monthly payment plan of $997.
Yes, certified strategists can use the CPD-PBS name and badge in their own marketing once certified.
CPBS is a premium credential, not an impulse purchase, we don’t offer refunds once you’ve enrolled and gained access to the material. If you’re unsure whether it’s right for you, send us a DM and we’ll help you decide.
Certification is the start, not the end. Once you’re certified, you’re part of the CPD-PBS WhatsApp community and can join ORIGIN – our mastermind for next-level brand opportunities.
Enrolment Open
application closes 24th september 2026
CPD-Accredited
Personal Brand Strategist™️ Program
for early access to the next cohort.