We’ll be going over the basics with a high-level view of everything we are going to do together.

The house rules, how it works and the fundamentals of Brand YOU.

In this video you are going to establish where your current Brand YOU goals are and what you would like to achieve.

The importance of goal-setting, getting clear on your message, digital presence and media objectives.

This is where you will find out what Google really says about you.

In this module, you will commit to success with a winner’s mindset. Success is something you attract by the person you become.

This week is about creating strong Collaterals and it starts with Photography. I share the best photography styles that have worked for my Brand YOU and important things to remember when it comes to your shoot day.

With high-quality imagery ticked off the list, you need to consider the kind of copy to accompany the photography. In this module, I share tips on how to create the perfect bio in first and third person, social media bios and nailing your elevator pitch.

The easiest way to elevate your Personal Brand with content you control is a Brand YOU Website. In this module, I cover why you should have one and what you should include on it.

To build Brand Awareness, you need to build your audience and not just on social media – you don’t control these platforms. This module is about how you create your lead magnet and nurture you audience so that they eventually become potential customers/clients.

This week is about enhancing your digital presence on social media platforms. Here in Module 1, we are going to focus on Instagram where I’ll be sharing what has worked for me and the things I have learned from various courses I have done.

In this module, we’re focusing on the underdog of social media platforms – LinkedIn. While we are scrambling to make new connections and network, LinkedIn is where the party’s at.

In this last module for Week 3, we’re focusing on that one that you might have already stopped using – Facebook. However, Facebook is a platform that a large portion of the population are still on, and some of those will BE your target audience.

This week is all about Brand YOU in the media.

Building a Brand YOU is not just about social media. Other mediums are vital for your growth and longevity if you truly want to make an impact.
In this module, we’ll talk about contributing articles or posts to publications, on or offline.

In this module of Week 4: In The Media, we’re focusing on podcasts. Getting interviewed on podcasts as marketing strategy to building your Brand YOU is easier than you think – it doesn’t cost any money, it doesn’t take much time, and anyone who’s comfortable talking about their area of expertise can do it.

You now have 2 fabulous, creative tasks to be working on, that if followed through, will result in leads, relationships, exposure and sales.

Being interviewed on podcasts and writing pieces are two of the easier ways to generate noise in the media. In this last module for Week 4, we’re focusing on the others that I have used over the past 15 years to build my BRAND YOU.

This week is not about you standing in front of 1000 people, getting really uncomfortable or me telling you how to speak in public… whilst I will give my best advice and experiences I have learned over the years. This skill is a successful marketing strategy to develop your Brand YOU.

There are plenty of ways you can present Brand YOU to prospective clients and it can be done in baby steps. In these next modules, I am going to share with you how.

Speaking one to many, rather than one to one has been one of the most successful ways to build up my personal brand as an expert.

Being on stage doesn’t always have to be on a physical stage.

With the growth in Livestreaming – Facebook LIVE, Instagram LIVE – gives a great opportunity to humanize your brand and establish a higher engagement with your customers and social media followers.

I couldn’t not reach this point in the course and not bring in the importance of what you wear, how you appear to others and how this impacts your Personal Brand.

This is not about making you little clones of each other. It is about expressing your individuality AND without sitting down in front of you, much of what I will say is going to be a 360 overview – tips and techniques I have learned along the way so that you can apply this to your own style.

In this module, I am spilling the beans! Super easy style hacks, sharing 20 years of experience of being a Celebrity Stylist. The pitfalls I have seen clients make and how not to do them for you.

Brand YOU is about sharing your own uniqueness and creativity but depending on your job or career choice, there could be certain dress codes in place which means there are standards that you need to adhere to.

The key points in these modules are going to give you ideas on how you can apply it to your style, whether you are male or female.

Brand YOU is about showing up as your true, authentic self and doing it in the best possible way – showing up as truly the best version of YOU!

In this module, I am going to talk about how you can Deseed the Lemon with your Brand YOU.

I wanted to leave you with an extra thought and I know it’s not for everyone, but if you had told me I would be an author – given my English teacher told me at school I couldn’t sit higher English because my grades weren’t good enough – I am not sure I would have believed you.

So don’t discount this module just yet and hear me out!

In this module, I want to instill the importance of discipline if you want to deliver an awesome Brand YOU.

Don’t be the person that watches, makes notes but doesn’t implement.