How To Create The Styling
Business Of Your Dreams

The S.Academy™

  • Learn the fundamentals of launching a successful and profitable styling business.
  • Stand out from your competition and develop your skills as a business owner.
  • Join a community of like-minded stylists and lifestyle business owners from all over the world.
  • Equip yourself with the best styling and business knowledge in the industry.

The S.Academy™

The Goal

A Styling Business NOT a hobby

Course Length

7 Weeks

Course Format

Online & Physical

what is it?

The S.Academy is a 7-week online course with physical workbooks, a monthly Q&A call and a community of personal stylists. The course shows you how to build a business not a hobby, using the exact steps Celebrity Stylist Kelly Lundberg used to create her six-figure styling business.

who is it for?

Aspiring stylists, stylists who are not making enough money, those interested in fashion and want to see if they can make a business out of doing something that they are passionate about.


S.Academy is online and consists of training videos, tools, templates, Q&A calls and a Facebook community. You complete it online, in your own time.


Because The S.Academy is online, it starts the moment you enroll. You can complete it in your own time and work through it as fast or slow as you wish.


The S.Academy was created to help stylists share their unique gifts with the world and turn it into a business. You can be the best stylist in the world, have completed lots of style courses but if no one knows about you, you have a DREAM. Turn your dream job into reality, turn your hobby into a business. You can make money and Kelly will show you how.

totally recommend The S.Academy for all starting stylists.

Kelly knew exactly how to motivate me & keep
me focused on getting my business up & running.

Muneera Bubshait

The S.Academy


In just 7 weeks, we will help you put a marketing plan in place and
build up a sustainable and profitable personal styling business, here's how.

  • Business In Style Booklet
  • B.I.S Introduction
  • Address
  • Accounts
  • Accounting
  • Archive
  • SA Digital: How To Create Collaterals for Your Business
  • 2 Q&A Calls

Total: 8 Videos

  • Story
  • Elevator Pitch
  • Rates
  • Executive Summary
  • Niche
  • Experience
  • 3 Q&A Calls
  • Action Items

Total: 9 Videos

  • Shoots
  • Studies
  • Social
  • S.I.P: Special Interest Publication
  • Schedule
  • How To: Take Better Quality Pictures
  • 3 Q&A Calls
  • Action Items

Total: 9 Videos

  • Referrals
  • Personal Referrals
  • Partnerships
  • Present
  • Press
  • Plan
  • How To: Pitch To Hotels
  • Additional Revenue Stream: Shop Share
  • How To: Service Your Clients In A More Superior & Luxurious Way (Moda Operandi)
  • 2 Q&A Calls

Total: 11 Videos

  • Self
  • Desire Statement
  • Education
  • Planner

Total: 4 Videos

  • Introduction to Style
  • How To Edit A Wardrobe
  • How To Look More Expensive
  • How To Look Taller

Total: 4 Videos

  • The 7-Step Styling Formula Workbook
  • Introduction to the 7SSF
  • Step 1: 4 Parts
  • Step 2: 4 Parts
  • Step 3: 10 Parts
  • Step 4: 4 Parts
  • Step 5
  • Step 6: 7 Parts
  • Step 7
  • Conclusion

Total: 33 Videos

  • Kelly’s Personal Development List
  • Template Treasure Trove + Video Guides
  • Strategy Call With Kelly
  • Business In Style LIVE Event
  • Brand YOU Masterclass

Total: 15 Videos

There is no better styling business blueprint that gives you the
framework and breaks it down step-by-step to get you results.

Be inspired

and follow your dreams.

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