your teen's personal brand starts here
Help your teen discover their authentic self and learn to show up confidently – both online and in real life. A bite-sized course + interactive card game designed specifically for Gen Z, inspired by Kelly Lundberg’s book ‘Dressed The Lemon: Elevate Your Personal Brand One Pip at a Time.’
What if they could get clear on their values, embrace what makes them different, and show up authentically instead?
Your teen is already building a personal brand – through their social media posts, how they show up at school, the choices they make, and the way they interact with others. But most of them have no idea what a personal brand even is, let alone how to shape it intentionally.
They’re navigating:
- Social media pressure to be “perfect” or fit in
- Confusion about who they really are vs. who they think they should be
- College applications, job opportunities, and scholarships that Google them
- A digital footprint that’s forming whether they’re paying attention or not
Part 1: the course
Elevate your personal brand, one pip at a time
Following the success of Kelly’s book “Dressed The Lemon: Elevate Your Personal Brand One Pip at a Time,” comes the teen edition course.
Forget boring lectures. This is TikTok-style learning – short, engaging, scroll-stopping videos that meet teens where they are. Kelly’s taken her proven personal brand framework and translated it specifically for Gen Z – because teens deserve strategies that actually fit their world.
What they’ll learn:
- What personal branding actually means (spoiler: it's not about being fake)
- Why their personal brand matters NOW – for college, jobs, relationships, and life
- How to identify their core values and what makes them unique
- Practical ways to show up authentically online and offline
- How to handle social media without losing themselves in it
- Creating a visibility roadmap that feels true to who they are
- Format: Bite-sized video lessons they can watch on their phone, at their pace, without overwhelm.
Part 2: the card game
Personal Brand Discovery Deck
Learning by doing. This interactive card game turns self-discovery into an engaging experience – perfect for solo reflection OR playing with friends and family.
how it works:
- Thoughtfully designed prompts that spark real conversations about values, strengths, and identity
- Helps teens articulate who they are and where they want to go next
- Gets them thinking beyond the surface level about their choices and impact
- Makes personal branding tangible and FUN (yes, really)
play it:
- Alone as a journaling/reflection tool
- With friends as a conversation starter
- With family to deepen understanding and connection
- Perfect For: Road trips, sleepover deep-talks, college prep, or just figuring life out.
Get Both & Save
The Complete Personal Brand Starter Kit
Course + Cards = $52 (Save $8!)
While everyone’s chasing the next shiny thing, personal branding is the foundation. And most have no idea where to start.
WHY THIS ACTUALLY MATTERS
FOR TEENS
You’re at a pivotal moment. The next few years will shape opportunities for college, scholarships, internships, and your first real jobs. How you show up – online and in person – creates your reputation. Wouldn’t you rather be intentional about it?
Personal branding isn’t about pretending to be someone you’re not. It’s about getting crystal clear on who you ARE and showing up confidently as that person.
FOR PARENTS
You want your teen to be confident, authentic, and prepared for the real world. This isn’t about creating mini-influencers – it’s about giving them tools to understand themselves, communicate their value, and navigate a digital world with intention.
Plus, it’s way more effective than you lecturing them about “being careful online” for the hundredth time.
Who This Is For
teens (ages 14-19) who are:
- Starting to think about college and career
- Active on social media and want to be more intentional
- Struggling to figure out "who they are"
- Ready to stand out authentically (not just fit in)
- Preparing for job applications, internships, or scholarships
- Navigating peer pressure and wanting to stay true to themselves
also great for:
- Youth groups and teen programs
- Guidance counselors and school advisors
- Parents wanting to support their teen's growth
- College prep programs
meet kelly lundberg
Personal brand strategist, speaker and author with more than 20 years of experience building brands that actually mean something.
Kelly knows firsthand that figuring out who you are and how to show up authentically isn’t always easy – it’s a journey. Through two decades of helping individuals and businesses find their voice, she’s learned that the most powerful brands aren’t built on perfection or pretense. They’re built on real values, genuine connection, and the courage to be different.
That journey led her to write “Dressed The Lemon: Elevate Your Personal Brand One Pip at a Time” – a book that challenged people to embrace their uniqueness instead of trying to fit someone else’s mold.
Now? She’s on a mission to give teens the tools she wishes she’d had at their age. Because imagine if you understood your value, knew how to communicate it, and felt confident being exactly who you are – all before you turned 20.
Her approach is value-led and real. No cookie-cutter formulas or fake hustle culture – just practical strategies rooted in storytelling and authenticity to help you own who you are and share it with confidence.
Because your personal brand should energise you, not exhaust you.
READY TO GET STARTED?
CHOOSE YOUR PATH
QUESTIONS?
"Will my teen actually do this?"
The format is specifically designed for short attention spans and mobile learning. Plus, the card game makes it interactive and social – not another lecture or worksheet.
"Is this just for teens who want to be influencers?"
Nope! This is for ANY teen navigating social media, college applications, or just figuring out who they are. Personal branding applies to everyone – from future doctors to artists to engineers.
"What if they're not on social media much?"
Even better! Personal branding is about how you show up in ALL areas of life – school, sports, work, relationships. The online piece is just one part.
"Can I use this with a group of teens?"
Absolutely! Youth leaders, counselors, and coaches often use both the course and cards with groups. The cards especially spark great discussions.