Unapologetically You: The Event That Started It All
At the end of 2024, while planning my content for the new year, I had one big question in mind: Am I creating the right content? So, I turned to […]
Deseed The Lemon – Elevate Your Personal Brand One Pip at a Time
I first started writing this book back in 2019, the idea was there but not yet fully formed. It was put on hold, and I revisited it in January 2023. […]
Dubai World Cup 2024
The Dubai World Cup 2024 proved to be yet another dazzling spectacle, not only for the thrilling horse races but also for the fierce competition of fashion on display. As […]
The Sparkle Foundation Update
In February, Sarah and the Sparkle Foundation hosted a heart-warming evening focused on impact, sharing a comprehensive report detailing the incredible lives touched over the past 12 months—15,000 and counting! […]
The Sparkle Gala By Emir
At the very first Sparkle Gala committee meeting, Sarah Brooke, the founder of The Sparkle Foundation, declared with determination, “We want to raise a million dirhams!”And thus, the Sparkle Gala […]
Personal Branding Strategies Designed For Athletes
Athletes thrive on being right in the centre of the competitive space. They are super focused on the NOW, which is brilliant, and let’s face it, we could all take […]
Personal Branding for Introverts: Tips & Tricks
In a world that often seems designed for extroverts, introverts are carving out their own unique spaces and embracing the power of personal branding. Contrary to the misconception that personal […]
What Being Cabin Crew Taught Me About Building a Personal Brand
Do you ever like to ponder on a plane? Recently, I was flying back to Dubai and – in the words of Carrie Bradshaw – “So I got to thinking…” […]
48 Hours in Riyadh
Two of my favourite words in business have to be: innovation and opportunity. Well, if there’s one place right now that has this in abundance, it’s Riyadh. Rather surprising, considering […]
Why a Desire Statement is More Powerful than a Vision Board
I used to love my vision boards… Well, the truth is, I think I loved the activity – the act of creating a vision board. It was fun to find […]