Athletes thrive on being right in the centre of the competitive space. They are super focused on the NOW, which is brilliant, and let’s face it, we could all take a leaf out of their training manual! However, an athlete’s career can be short, spanning over just a few years while they are in their prime. No matter how many gold medals or league titles an athlete might win, the moment will arrive when a next step must be taken. And this can come earlier than expected, especially when injuries surface, which is why getting ahead with a personal branding strategy will keep them ahead of the game for years to come.
Retiring from playing your sport should not equal retirement, full stop. Use your power of being present to think about your future right now.
Make an investment. Look deeper into your athlete personal brand. What can you – and only you – offer, away from the field?
How well do your fans know you?
To create personal brand strategies as an athlete, think about what you can offer to your fans and how the fans perceive you not only as an athlete but as a human being as well. Switch your way of thinking.
➡️ Instead of promoting yourself as an athlete who simply plays a sport, establish yourself as a product. You are your own, unique brand.
Competition is something that you’re no stranger to, right? So how do you stand out from other athletes? What can you offer your fans, followers and sport enthusiasts that no other athlete can?
Image is a powerful key to success.
Work with the right stylists, photographers and influencers to develop an aesthetically powerful athlete personal brand.
➡️ You should put thought into the message you want to send, and work out how to keep it positive and strong.
This will all help you to create relationships with brands that align with your values and make way for lucrative projects such as sponsorship deals.
Your personal story is an integral part to your athlete personal brand and strategy. Nobody has the same background as you, or the same personal experiences, so share this wisely. Use key moments from your past successes and failures. Being an athlete is seen by many as a superpower, making you seem superhuman in many ways. This is incredible. But it’s also isolating.
➡️ For career longevity, personal branding for athletes can give fans a better understanding of who you are, what you stand for, and how people can connect with you.
A personal branding strategy will take time to perfect. You must keep that motivation going as you would in your sport. Growing your personal brand is a long-term investment. The more effort you put in, the more you will reap the rewards. Train yourself to achieve within this field as you would with your goal to win.
So, are you ready to start building on your personal brand strategy? I’d love to help you take the next steps towards the rest of your career.
Book a call today 📞 Your biggest win might not have happened yet…