We all know that first impressions matter. In this digital age, your personal brand and your business go hand in hand. The unique selling point is YOU. Think about the amount of time and energy you’ve devoted to your work. Your website looks chic. Your services are second-to-none. But have you thought about how your personal style can enhance your personal brand further?
And let’s face it, it’s very difficult to make a second first impression!
So let’s take this seriously. You don’t have to be a keen fashion queen. Quite simply, how you present yourself will speak volumes about what you do and why you do it.
To be successful in business today is to be visible. From head to toe, you’re representing you. So don’t you think that deserves some attention to detail?
Your personal style is a tool to help you get noticed. It can reflect what you stand for, the target audience you want to attract and the mark you want to make in the world. Plus, your personal style is a major player in reinforcing:
- You as a professional person
- You in being consistent
- You being perceived by others more clearly.
Style and how you present yourself is such a vital part to your personal branding success that it is one of my seven Brand You pillars.
When working with clients I suggest the all-important first step: to identify a signature style. Start by asking yourself a series of questions… What do you like wearing? What do you think this says about you? How can you stand out from the crowd? What makes you different from others in your industry? How do you want people to remember you?
Next, think about how you want to be remembered digitally. Good photography is a must. You want the essence of who you are and what your business is to be fully captured in all honesty. Images stay on the internet forever. Be careful not to throw yourself into the height of fashion or popular trends because this can date very quickly.
At the end of the day, clothes are all about making you feel confident. They can give you power, if you choose right. Building your business can be a hard process and you might be lacking in confidence and feeling out of your depth.
So if you can enjoy your own style and ultimately feel comfortable, it will help you to overcome the more difficult times and give you a well-deserved boost.
If this feels daunting or you don’t know where to start, a Personal Brand Coach with styling experience can help you.