Unapologetically You: The Event That Started It All

At the end of 2024, while planning my content for the new year, I had one big question in mind: Am I creating the right content? So, I turned to ChatGPT and asked, What’s the most frequently asked question about personal branding?

The answer? “How can I be more authentic?”

It got me thinking. I could create a quick reel about authenticity, but let’s be honest—after a few days, it would get lost in the algorithm. YouTube was another option, offering more longevity, but deep down, I wanted to make a bigger impact. I wanted to bring people together, create an experience, and truly inspire.

And so, the idea for Unapologetically You was born.

From Idea to Reality: Finding the Perfect Venue

I’ve hosted many morning masterclasses, but I knew that timing often limited who could attend. This time, I wanted an evening event, which also meant one personal challenge—staying up past 9 PM!

Next, I needed a venue. I considered a few options:

The Fridge: My PR company suggested this venue, and it was an immediate yes! The industrial vibe, the stage setup, and their black, white, and yellow branding perfectly complemented mine.
Zabeel Hall: With 750 seats, it was far too big. I wanted a more intimate setting for around 100 guests.
QE2: I reached out but never heard back, and the location wasn’t ideal, so I crossed it off the list.

Spreading the Word: Marketing & Sales

With the venue set, my PR team, TishTash, sent out a press release to leading publications. Dawn of Leaders in Digital launched an ad campaign, and a series of emails went out to my database.

The best part? The first ticket sale came in before the event was even officially live. That’s when I knew we were onto something special.

The Big Night: Like a Birthday Celebration (Just Without the Cake!)

Standing on that stage, looking out at the audience, it honestly felt a little like a birthday celebration—just without the cake! There was such incredible energy in the room. Everyone was engaged, doing the exercises, sharing their insights, and truly leaning into the experience.

We had some amazing prizes on the night, including:

🎁 A Values Card Deck from Harriet
🎁 A Vision Board Box from Erin Gift Her Passion Project

A Team Effort: Bringing It All to Life

No event comes together alone, and I was incredibly lucky to have some amazing people supporting me:

Sarah Feyling, a luxury event planner, helped with logistics and the event setup.
My friends volunteered on the day, assisting with registration.
My remote team—from sales to media—were all there, making sure everything ran smoothly.
Ana BeckaHaus, an incredible storytelling photographer, captured the essence of the night beautifully.
And, of course, my husband handled the music—making it a true family affair!